About Vision Products

About Vision Products

Welcome to Vision Products! We are among the top manufacturers of animal enclosures and breeding racks, worldwide. Located in Neenah, WI, our humble yet rapidly expanding headquarters houses a team of engineers and experts who work to deliver the ultimate experience for you and your animals.

How Did We Get Here?

Vision Products Plus was a company that produced innovative, high-quality animal enclosures for over two decades. In 2018, our parent company, Adam’s Specialty Products, acquired Vision Products Plus. And while we kept their popular cage designs mostly intact, we’ve made some innovations of our own.

Today, our Vision Cages are some of the most sought-after animal enclosures on the market. Plus, our efficient rack systems are used and loved by reptile and rodent breeders around the world!

Experience the Vision Difference

Whether you’re searching for a comfortable Vision Cage for your lizard or a reliable rodent breeding rack to nourish your snakes, you’ve come to the right place.

Everything we build has been rigorously tested and carefully crafted to be the most useful, customizable, and durable tools that you can offer your lizards, snakes, turtles, or rodents.

Do you have a certain product in mind? Check out our product pages for more info!

Meet Adam’s Specialty Products LLC

Adam’s Specialty Products, LLC (the parent company of Custom Aquariums, Custom Cages, Serenity Aquarium and Aviary Services, and Vision Products) was founded in a modest college apartment basement and incorporated in 1998. Why? During this time, “Crocodile Hunter” was famous on TV, so having iguanas, bearded dragons, snakes, and other reptile pets was a fast‐growing trend. Thus, a childhood hobby turned into a full‐time entrepreneurship.

During the internet’s infancy, we were among the first to have a website offering reptile cages that were large enough for these pets to live comfortably. Through that simple website, all products were sold, hand‐built, and then shipped one at a time, ready for on‐site assembly. Our innovative designs launched us to the forefront of the reptile enclosures industry.

From the start, we’ve been a build‐to‐order company selling directly to end consumers. Because of that direct interaction, we’re constantly learning from feedback to improve and create high-quality products. Over the next 20+ years, we became the number one custom pet enclosure manufacturer in the USA. We sell thousands of high‐end custom units worldwide annually.

Now, we have over 35 patents and 50,000 square feet of manufacturing space. This includes our full‐fledged woodworking shop and top‐tier glass fabrication facility. We also employ full‐time expert engineers, managers, technicians, welders, and artisans, who meticulously craft each enclosure, stand, and canopy by hand. Therefore, our in‐house capabilities are genuinely second to none.